You thought the period was the end. It’s just the beginning…. Introducing Avant Punc., featuring the Affirmation Point

by J. Cassar Scalia

Imagine a punctuational middle-path between the period and the exclamation point, a more nuanced option between two extremes to better measure your approval of or pleasure with something. Cooler than the hyper-excited exclamation point, warmer than the muted, indifferent period.

With this in mind we began experimenting with some punctuation design ideas to address this gap in the register and have developed a punctuation mark that we’ve dubbed the Affirmation Point (aka “checkpoint”). The check mark carries connotations of approval, consent, security. These underlying associations combined with its healthy, alert looking flair perched atop the point give the character precisely what it needs to communicate ‘measured enthusiasm’ or ‘hearty yet staid consent’.

All this punctuation marination got us thinking about greater (more ridiculous) possibilities and we began experimenting with punctuation-glyph crossbreeds. We’ve developed a set of this new kind of punctuation called Avant Punc., punctuation marks that advance the articulatory potential for semantic tonality in textual utterances. Some can be used somewhat practically while others strike a more singular (absurd) tone. See more here.



8 Responses to “You thought the period was the end. It’s just the beginning…. Introducing Avant Punc., featuring the Affirmation Point”

  1. Jacy Webster

    how about some misquotation marks! … Jacy

  2. fixitdearhenry

    My life would be made so much easier if the rhetorical question mark entered common usage.

  3. Patty K

    So when can I get the affirmation point and rhetorical question mark on my keyboard–love them.

  4. Shady Characters » Miscellany № 3

    […] turn here to learn more about the agency’s namesake. Also on Shady Characters’ radar is this post at xperimetre (the blog of Philadelphia’s Dark Potion Printing) which proposes a new mark of […]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: